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Hi! I am Juan Sebastian Useche ✌️
Strategic Designer based in Berlin
I am an user-centered design and innovation enthusiast. I enjoy reimagining the future of organizations by applying research and service design methods and tools.
I was born in Bogotá, Colombia where I finished my bachelor in Industrial Design and gained experience working in different roles, from to digital design to social innovation, and entrepreneurship.
I love riding my bike, reading design, tech and photography articles, and books, as well as going to events and places to get inspired and feed my curiosity.
Now I am designing for Juniqe
about
🚀 As a strategist
I believe that by placing design in the hearth of the organizations we can identify new business opportunities, redefine problems and create a long-lasting innovation strategy.
🔎 As a researcher
I truly believe that by understanding people’s needs we can design innovative products and services (experiences) that bring value not only to the people but also to the businesses.
👋 As a facilitator
I believe that using methods such as Design Thinking, allow teams, companies and communities to collaborate and to explore new ideas regardless of people's backgrounds.
💡 As an innovator
I believe that organizations need to invest in environments that allow experimentation and creative thinking together with a cultural structure that encourages employees to share.
Experience
Designer
JUNIQE / Berlin, Deutschland / 2017 - present
Design Thinking facilitator
Design Akademie Berlin - Académie Libanaise des Beaux-Arts (Alba) and DAAD / Germany, Lebanon / 2018
Design Thinking assistant (freelance)
PEAK Creative Leadership GmbH / Berlin, Germany / 2018
Designer and brand strategist
TITAMEDIA / Bogotá, Colombia / 2016
Visual Design lead
Pillow, Innovación y Creatividad / Bogotá, Colombia / 2016
Freelance Designer / Entrepreneur
IMBUE Design / Bogota, Colombia and Berlin, Germany / 2014 - present
Product Design intern
Ronda S.A / Bogotá, Colombia / 2014 - 2015
Education
Master's degree in Strategic Design
Design Akademie Berlin, SRH Hochschule für Kommunikation und Design Berlin, Germany 2016 - 2018
Bachelor’s degree in Industrial Design
Pontificia Universidad Javeriana Bogotá, Colombia.
International student
University of Florida Gainesville, USA.
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